About Charles Frey & Company

As veterans of the jewelry industry we clearly understand your needs and goals. You want to have an event that is as profitable as possible with the least amount of stress as possilble. You also want the focus to be on YOUR store and YOUR inventory so we use that as a guiding principle when crafting a personal event plan for you. We also recognize that it is paramount to you to protect your brand and its reputation. We are experts with regards to communicatiing the message you want received by your marketplace. Simply put, we are the partner that puts you first.

Chuck Frey is the President and founder of Charles Frey & Company. A veteran of the fine jewelry industry for over 35 years, Chuck has earned a sterling reputation as an innovative thinker who delivers on the promises and assurances he makes.


For over 30 years Chuck has specialized in facilitating industry leading special events that create exceptional profits. Chuck's track record speaks for itself having delivered countless events exceeding one million dollars.


Chuck, as he has for most of his career, continues to travel the country extensively. He is an "Executive in the Field" which helps him to keep the strategies and tools used by clients fo Charles Frey & Company fresh and effective.



Our team of onsite supervisors are the best in the business. As long time jewelry professionals they have walked in your shoes. They understand what it takes to facilitate a special event that exceeds everyone's expectations. Our teams communicate daily with the outstanding administrative team that supports our men and women in the field. Each event is at least a little bit different than another and it is important to have resources and strategies to adapt to any situation that may arise.